DramaEra Privacy Policy
This Privacy Policy explains how Haikou Luyi Trading Co., Ltd (“DramaEra,” “we,” “us,” or “our”), a company based in Haikou, Hainan, China, collects, uses, shares, and protects personal information when you use the DramaEra mobile application and related services (the “Services”). The Services are offered in markets outside mainland China and are not directed to users in mainland China. This Policy is intended to address applicable privacy requirements in the markets where the Services are available. The company’s registration in Haikou, Hainan, China does not mean that the Services are offered or operated in mainland China.
Subscriptions: DramaEra may offer paid subscriptions through Google Play or the Apple App Store. The store processes payment credentials. We receive transaction and subscription-status information needed to provide benefits, restore purchases, prevent fraud, handle support, and meet accounting or legal obligations.
Advertising attribution and analytics: DramaEra uses Adjust to measure app installations, sessions, campaign performance, and selected in-app events; prevent attribution fraud; and understand which advertising source led a user to the app. We may also use attribution source and deep-link information to show relevant short-drama content or recommendations. DramaEra does not currently display third-party ads inside the app.
1. Information We Collect
| Category | Examples | Why we use it |
|---|---|---|
| Account information | Account identifier, display name, avatar, authentication tokens, and information associated with your DramaEra account. If you choose Google Sign-In, this may include your Google account identifier, email address, display name, and profile image. | Create and secure your account, authenticate you, and provide account features. |
| Purchase and subscription information | Store, product, order or transaction identifier, purchase time, subscription status, renewal or expiration date, price and currency, refund status, and entitlement history. We do not receive your full payment-card number or card security code. | Activate paid benefits, restore purchases, prevent duplicate delivery and fraud, provide billing support, and keep legally required transaction records. |
| User content and activity | Uploaded cover images or videos, titles, descriptions, favorites, reports, blocks, viewing progress and interactions. | Provide, personalize, moderate, and improve the Services. |
| Device and technical data | Device model, operating system, app version, language, IP address, network status, an app-generated installation identifier, a device or vendor identifier, and crash or diagnostic data. | Deliver media, maintain security, authenticate requests, troubleshoot, prevent abuse, and improve performance. |
| Attribution, advertising, and analytics data | Google Advertising ID on supported Android devices, Adjust device identifier, other platform-permitted device identifiers, IP address, device and app metadata, install and session data, advertising source or network, campaign and deep-link information, a pseudonymous DramaEra user identifier, and selected in-app events. Depending on the event, this may include account-binding status, content views, playback, favorites, unlock activity, product or order identifiers, purchase or subscription results, revenue, and currency. We do not intentionally send passwords, full payment-card details, email addresses, or raw purchase credentials to Adjust. | Attribute installs and campaigns, measure advertising and app performance, analyze use of the Services, detect fraud, improve the Services, and personalize content based on acquisition source or campaign intent. |
| Photos and media you choose to provide | Photos or videos you select for a cover, short-drama upload, or report attachment. On iOS, depending on the permission you grant, the app may have limited access to selected items or broader access to your photo library. On supported Android versions, the app uses the system media picker. | Enable cover images, video uploads, and report attachments. We use photo-library access only to support the feature you request and do not use it to scan unrelated media. |
| Communications | Messages and attachments you send to support, privacy, reporting, or copyright channels. | Respond to requests and resolve disputes. |
Except for the photo-library access described above, we do not request access to device storage, camera, microphone, precise location, contacts, phone call logs, SMS, exact alarms, health information, or payment card details through the current version of the app.
2. Device Permissions
- Photos and media: used to select cover images, videos for publication, and screenshots attached to reports. On iOS, you may grant limited or broader photo-library access where supported. You can change this permission in device settings.
- Notifications: used only if you grant permission, to deliver service or content updates. You can deny or disable notifications in device settings without losing the core app functionality.
- Advertising ID (Android): when available, Adjust may access the resettable Google Advertising ID for attribution, advertising measurement, analytics, and fraud prevention. Attribution source or campaign information may also be used to personalize short-drama content. If the Advertising ID is unavailable or deleted in Android settings, DramaEra can continue to provide its core playback functionality using default content.
You can change permissions in your device settings. Disabling notification permission does not affect core playback functionality. Disabling photo-library access may prevent you from selecting media for uploads or reports.
3. How We Use Information
- Operate accounts, video playback, recommendations, favorites, uploads, subscriptions, purchase restoration, blocks, reports, and customer support.
- Remember playback progress and preferences.
- Detect fraud, security incidents, infringement, and violations of our rules.
- Analyze reliability and improve product performance.
- Comply with law and enforce our Terms.
- Attribute app installations and sessions to advertising sources and measure campaign effectiveness.
- Measure selected in-app events and purchase or subscription outcomes.
- Use attribution source and deep-link information to provide relevant short-drama content or recommendations.
4. Legal Bases
For users in the European Economic Area, the United Kingdom, and other places that require a legal basis, we process information as necessary to perform our contract with you, based on our legitimate interests in operating, securing, moderating, measuring, and improving the Services, with your consent where required, or to comply with legal obligations. Advertising attribution, campaign measurement, and related content personalization are based on consent where applicable law requires it; otherwise, we rely on our legitimate interests in understanding the effectiveness of our marketing and providing relevant content. Where we rely on legitimate interests, we consider the impact on your rights. You may withdraw consent at any time without affecting processing that was lawful before withdrawal.
5. How We Share Information
We do not sell personal information for money. We may disclose information to service providers and advertising measurement partners for the purposes described in this Policy. Depending on applicable law and the configuration of an advertising campaign, some disclosures for attribution or campaign measurement may be treated as “sharing” or targeted advertising. We may share information with:
- Adjust: provides mobile measurement, installation and campaign attribution, analytics, deep linking, and fraud prevention. Adjust may process advertising and device identifiers, IP address, device and app metadata, install and session data, attribution details, pseudonymous user identifiers, and selected in-app event or purchase information on our behalf. Depending on campaign settings, Adjust may exchange attribution or conversion information with the relevant advertising partner. Learn more in Adjust's Privacy Policy.
- Google: provides Google Sign-In. When you choose this option, Google processes the authentication request and may provide account information to us under Google's applicable terms and privacy policy.
- Tencent Cloud: provides video-on-demand playback, media processing, content delivery, and cloud object storage. Tencent Cloud may process playback requests, IP address, technical information, and photos or videos you choose to upload, only as needed to provide these services.
- Apple App Store and Google Play: provide app distribution and may process purchases, subscriptions, and related transaction information under their own terms and privacy policies.
- Other service providers: cloud hosting, security, technical support, and infrastructure providers may process information only as needed to perform services for us and subject to applicable confidentiality and security obligations.
- Other users and the public: content and profile information you choose to publish may be visible through the Services.
- Authorities or affected parties: when reasonably necessary to comply with law, protect rights or safety, investigate abuse, or handle legal claims.
- Corporate transactions: in connection with a merger, financing, acquisition, reorganization, or sale of assets, subject to appropriate safeguards.
6. International Transfers
DramaEra serves users in markets outside mainland China. We and our service providers may store or process information in overseas service regions and in other countries where necessary to provide infrastructure, support, security, or delivery services. Those locations may be outside the country where you live and may have different data-protection laws. Where applicable law requires a transfer mechanism, we use recognized safeguards such as contractual protections, adequacy decisions, or another lawful transfer mechanism. You may contact us for more information about safeguards relevant to your information.
7. Retention
We retain information only for as long as needed for the purposes described above, including while your account is active, and afterward as required for security, dispute resolution, legal compliance, backup cycles, or enforcement. Retention periods depend on the type and purpose of the information.
8. Your Choices and Rights
Depending on where you live, you may request access to, correction of, or deletion of your personal information; obtain a portable copy; restrict or object to processing; withdraw consent; opt out of qualifying targeted advertising or sharing; or appeal a refusal where local law provides that right. Residents of certain U.S. states may also request information about categories of personal information collected, disclosed, sold, or shared. DramaEra does not sell personal information for money. You can reset or delete the Google Advertising ID through Android device settings, and you may contact us to exercise applicable privacy rights relating to attribution or analytics data. EEA and UK users may object to processing based on legitimate interests and may complain to their local data-protection authority. You may submit a request using the contact details below. We may verify your identity before completing a request and will respond within the period required by applicable law. You may delete your account in the app as described in our Account Deletion Guide.
9. Security
We use reasonable administrative, technical, and organizational safeguards. No storage or transmission method is completely secure, so we cannot guarantee absolute security.
10. Children
The Services are not directed to children under 13, or the higher minimum age required in their jurisdiction. We do not knowingly collect their personal information. See our Children’s Privacy Notice.
11. Subscriptions, Payment Processing, and Advertising Measurement
Google Play or Apple processes subscription payments under its own terms and privacy policy. DramaEra uses store transaction identifiers and subscription status to provide and restore paid benefits, prevent fraud, resolve duplicate or missing purchases, handle refunds where permitted, and maintain required records. We do not receive or store your full card number or card security code. Subscription terms and refund procedures are described in our Subscription and Refund Policy. DramaEra uses Adjust to measure advertising attribution and selected purchase or subscription outcomes. DramaEra does not currently display third-party ads inside the app. If our advertising or payment practices materially change, we will update this Policy and provide any notice or consent required by law.
12. Changes
We may update this Policy. We will post the updated version and revise the effective date, and provide prominent or in-app notice when changes are material or consent is required.
13. Contact
Haikou Luyi Trading Co., Ltd
C3001-L104, Fuxing City, New Bund, No. 32 Binhai Avenue, Binhai Subdistrict, Longhua District, Haikou, Hainan, China
Email: contact@dramaera.com